Taking note of well-known bourbon brands that are tailored to the blue-collared workers and mixing it with the Southern comfort was a jumping off point with Gunnar’s. Mixing it with the vision of vintage ads from the 1970s and on was influential in creating a brand that appealed to earnest workers who lived and valued a simplistic lifestyle. We used illustrations, designs, and produced visuals that mixed those styles to capture the American dream that most of their customers would relate to.