The Lamp Post Building

Brand identity, photography, and website design for a historic office building in Jacksonville’s Avondale neighborhood.

Overview

The Lamp Post Building is a historic office property in the heart of Avondale, originally built in 1935 and thoughtfully renovated in 2023. The building blends classic architecture with modern updates to offer flexible office spaces for small businesses.

Format Agency partnered with The Lamp Post Building to create a cohesive brand presence that honored its history while positioning it as an inviting, functional workspace for today’s tenants.

Challenge

As the building prepared to attract new tenants, it needed a clear, polished online presence. The challenge was creating a brand and digital experience that reflected both the character of the historic property and the promise of a modern, professional workspace.

Execution

We developed brand guidelines inspired by Avondale’s historic charm, paired with a refined, contemporary aesthetic. Photography highlighted architectural details, interior spaces, and the overall atmosphere.

These visuals were paired with a custom website designed to clearly communicate leasing information, showcase the space, and establish credibility with prospective tenants.

Result / Impact

The Lamp Post Building now has a consistent visual identity and digital presence that supports leasing efforts and positions the property as a standout office destination in Avondale.