Oblong Golf Balls

Brand identity, strategy, and digital experience for a modern golf lifestyle brand.

Capabilities

Brand Identity & Design
Creative Strategy
Production
Website Design & Development

Overview

Oblong Golf Balls is a Jacksonville-based lifestyle brand built around a simple idea: golf doesn’t have to take itself so seriously. While the product stays intentionally straightforward, the brand focuses on style, personality, and standing out on the course.

Format Agency partnered with Oblong to shape a distinct identity that embraces individuality, humor, and confidence.

Challenge

As a new concept, Oblong needed to establish itself from the ground up. They wanted more than a logo — they needed a complete visual and digital system that supported merchandise, online sales, and future growth.

Execution

We created a logo and visual system that fit within the golf space while clearly breaking from tradition. Vibrant greens paired with a bold pop of orange helped the brand feel playful and confident without losing credibility.

A comprehensive brand guideline laid the foundation for future strategy, digital marketing, website development, and merchandise design.

Result / Impact

Oblong launched with a strong, recognizable identity and a digital presence that supports both lifestyle storytelling and product-driven growth, positioning the brand as a standout voice in a traditional industry.

A sign that says nothing special in front of a garden

A group of golf balls sitting on top of a green field

A poster with the words you gota have balls to play golf

Looking to Build a Brand That Breaks the Mold?

Let’s talk about strategy, design, and building something different.

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